Growing up in wine country in California, I was surrounded by vineyards, tastings, and a culture deeply rooted in wine. But over time, I noticed a gap; many newer, younger drinkers weren’t really engaging with wine in the same way. It started to make me wonder why that disconnect existed. That curiosity led me to create Triple Pour, a more elevated yet fun mobile wine bar designed to reimagine how wine can be experienced. The concept brings wine into a more approachable, social setting that feels less intimidating and more like a shared experience rather than a formal occasion.

To support this concept visually, I developed an illustrated pattern system designed to feel warm, expressive, and approachable, reinforcing the idea that wine is meant to be shared and experienced casually, not just formally.